Welcome to the new counter culture.

Our mission is to bring fast food that's fresh, delicious, and nutritious to all ages, lifestyles, incomes, and ethnicities. No fads, fillers, or anything artificial. We're revolutionizing counter culture, in real-time.

Location #1 opens on Monday, April 19th, 2010 at 40th Street and Madison Avenue, between Bryant Park and Grand Central Station—the heart of the highest density workday population in the US.

How would you de-junk NYC? 0 of 140 characters